Those websites that are not well-designed is tended to perform poorly and have problematic Google Analytics metrics (e.g. high bounce rates, low time, and low pages per visit and low conversions). So what makes a great website design? Here we discuss important points for building an effective website design.

1. PURPOSE

A great website design always caters to the needs of the user. The visitor or readers are always looking or the fresh or latest information, news and entertainment to transact with your business. Each page of your website needs to have a clear purpose and to satisfy a particular requirement for your site users in the best way that could be possible.

2. COMMUNICATION

In today’s world, communication is very easy through the internet. Every person wants to communicate clearly and make your information to read and digest. Some successful strategies to include into your website architecture include: organizing the information using headings and subheadings, using bullet points rather than long windy sentences, and cutting the waffle.

3. TYPEFACES

Sans Serif text styles, for example, Arial and Verdana are simple and easier to read on the web (Sans Serif textual styles are contemporary looking textual styles without decorative completions). The perfect text dimension for reading effectively online is 16px and stick to a max of 3 typefaces in a most extreme of 3 point sizes to keep your design streamlined.

4. COLORS

A well thoroughly our color palette can go for a long time to improve the user experience. Complementary colors create balance and harmony. Using different colors styles and sizes to make your content and design look better far away. In fact, you should use negative space is more effectively creating a presence on your site and uncluttered look.

What’s Next? 

Getting Started with the Control Panel on BigCommerce