It is quite easy to get carried away when it comes to creating a cool email. When creating your email, you want it to stand out and get the attention of your audience very fast. It is critical to ensure that you do not go overboard when creating your email. So here are a few tips to use when you are designing your email.

     1. Choose the right font for your email

Research shows that the right fonts to use on emails are Georgia and Verdana. It is also essential to use the same font that you have used on your website or blog. This is so that you can make the presence your brand to be felt. The above named fonts will help maintain a clean look to your work as well as improve the readability of your work. Also when you are choosing a font especially a new one, it is important to consider the difference between san serif font and serif fonts. San serif fonts are easier to read on screen as compared to the serif fonts which are better on paper. The san serif font includes Helvetica, Ariel, and Verdana. These fonts are also considered to be more modern and attractive to the eye.

     2. Choosing a color that fits your brand

Paying attention to the colors in your emails is essential. Colors will trigger memory as well as trigger emotion of the reader. It is said that colors increase the recognition of your brand by 80 percent. Research also shows that 85 percent of the shoppers will buy a product because of its color. Colors are known to trigger different emotions and also help people associate things in their daily lives.  Make sure that you use colors that match your brand and make sure that you do not go overboard. Also, make sure that the colors you use to make your email pop.

Here are a few of the most used colors and the emotions that they trigger on an individual.

• Yellow – optimistic and youthful
• Red – increases the urgency
• Blue- Trust and security
• Green – wealth and relaxation