Amaray the Brand began with two friends who wanted to create a female empowering brand. Cloe, your average 22 year old college senior with graduation looming in her future began to envision her life after school. With a growing passion for style and a new confidence in her body, she wanted to share what she had found in herself in the last year. Growing up in New York she hadn’t spent too much time in swimwear, and when it came time to dip into the water she never found a suit that truly made her feel confident and sexy. Her body type wasn’t what you saw in the magazines, with hips, boobs, and a butt, nothing felt “right” on her. She knew she couldn’t be the only one who felt this way.